Case detail
MULTA Casting
MULTA Casting
MULTA Casting is a leading casting agency that connects clients and candidates within creative communities. Through their platform, candidates can discover new casting opportunities, apply for projects, and manage payments, while clients can easily publish assignments, review applications, and invite talent for specific roles.
The challenge
MULTA Casting’s existing community environment was still functional but had started to show its age. The design felt static, and the overall experience no longer reflected the vibrant, energetic character of the brand. What they needed was a platform that felt as dynamic and engaging as their industry; modern, visually appealing, and technically robust, offering a seamless experience for both candidates and clients.
This project came with an additional layer of complexity. The existing platform contained extensive custom logic and dynamic flows, meaning that a simple design refresh wouldn’t suffice. The rebuild had to go deep into the technical foundation. At the same time, we needed to combine two distinct portals within one environment: one for candidates searching for TV casting opportunities, and another for clients wanting to post projects, evaluate submissions, and select the right talent.
Our approach & solution
We began with an in-depth analysis of the existing environment and Multacasting’s ambitions for the future. Together, we mapped out the user journeys for both candidates and clients, translating these into wireframes and designs that reflected the desired user experience. Consistency, simplicity, and strong visual identity were key principles. The goal: a pixel-perfect platform, down to the very last detail.
Technically, the new environment was built on Salesforce Experience Cloud, using custom Lightning Web Components (LWC) to achieve maximum control over design and interaction. Complex processes such as application flows, payments, notifications, and review rounds were automated with Apex and Flows to ensure a smooth, intuitive experience.
The result is a renewed environment where candidates can easily browse and apply for projects, upload materials, and handle payments, while clients can post assignments, review applications, and invite candidates through a visually engaging interface. After extensive testing and fine-tuning, the new platform went live the result of close collaboration, short feedback cycles, and a shared drive for excellence.
The result
The outcome is a fresh, modern, and vibrant platform that perfectly reflects Multacasting’s identity. The new community environment combines performance with user-friendliness: a system that not only looks great but also works effortlessly for every type of user.
Both portals now operate within one unified Salesforce environment, sharing data and workflows seamlessly. Candidates experience a smooth process from discovery to payment, while clients can easily manage projects and select the right talent.
Since the go-live, feedback has been overwhelmingly positive. Users praise the speed, clarity, and visual design of the platform. For Multacasting, this marks a major step forward; a digital environment that supports their mission to connect creative talent and clients in an engaging and professional way.
What we learned
This project beautifully illustrates the balance between design and technology. Achieving a pixel-perfect result requires more than great visuals it demands close collaboration between designers, developers, and the client.
We learned a lot about implementing smart customization within Salesforce Experience Cloud, ensuring flexibility without compromising performance or maintainability. Working iteratively proved invaluable once again, allowing us to test, refine, and improve the experience based on real user feedback.
Most importantly, the success of this project lies in the collaboration. By continuously focusing on the needs of both candidates and clients, we built a platform that is not only technically strong but truly works in practice.
Sorry, we couldn't find any posts. Please try a different search.