Salesforce connectors

Salesforce connectors allow customers to connect to new products. This allows seamless collaboration across platforms. In recent years, Salesforce has become one of the best CRM systems for businesses. Salesforce was one of the first to come up with a cloud CRM solution to support business teams. The system enables companies to connect with their various business activities.

In this blog, we cover the key points related to Salesforce connectors that will help organisations accelerate their digital transformation.

Salesforce connectors explained

A connector in Salesforce allows two or more standalone systems to communicate with each other. The connector is used to send or receive data or to trigger certain processes in one or both systems. Salesforce’s core platform works with multiple products, including the Sales and service cloud. Marketing Cloud Services with a Salesforce connector are built outside the Salesforce platform and require a two-way connector to synchronise data.

Salesforce integrations vs. Salesforce connectors

Is a Salesforce integration the same as a Salesforce connector? Although the terms are similar, there are differences. They are certainly related, but are seen as two different concepts within Salesforce.

Salesforce connectors

Connectors are tools or plugins that allow Salesforce to communicate with external systems. They provide predefined methods for integrating Salesforce with other applications.

Salesforce integrations

Integrations are broader solutions that link Salesforce with other systems to enable data exchange, process automation and enhanced functionality. In order not to be dependent on predefined methods, Resolve IT offers to build your own integrations that perfectly suit your needs. In this way, you are completely free to decide how Salesforce talks to an external system or to establish a connection for which no connectors yet exist.

Do you have any further questions for our specialists?

We would be happy to answer your questions about Salesforce connectors! We can imagine that the differences between connectors and integrations are tricky and that you know what you want to achieve, but do not yet know exactly what you need to do so. Fortunately, you don’t have to figure it out on your own. We are happy to help you find the right Salesforce connectors.