Every customer the right message, at the right time, through the right channel
Salesforce Marketing Cloud enables large-scale, personalised communication: from welcome journeys and abandoned-cart emails to complex multi-channel campaigns based on live customer data. Resolve IT implements and optimises Marketing Cloud so you get more from every touchpoint.
From one-off campaigns to intelligent customer journeys
Marketing teams waste hours on manual exports, static lists and emails that look the same for everyone. Marketing Cloud makes this unnecessary: segments are dynamic, journeys run automatically and every step is measurable.
We configure Marketing Cloud to connect directly to your Sales Cloud and Service Cloud data, so marketing, sales and service all work from the same customer profile.
- Automated journeys based on behaviour and customer data
- Dynamic segmentation without manual list management
- Email, SMS, push and social from one platform
- Real-time reports on opens, clicks, conversion and revenue
What you get
Automated customer journeys for onboarding, nurturing, upsell and win-back, tailored to your processes.
Dynamic audiences based on CRM data, purchase behaviour and engagement.
Email, SMS, mobile push and social advertising from one coordinated environment.
Dashboards connecting campaign performance to business outcomes such as revenue and retention.
How we get it done
Strategy & architecture
We determine together which journeys and channels take priority and design the data architecture.
Configuration
Setup of the business unit, sendable data extensions, sender profiles and integration with Sales Cloud.
Build journeys
We build and test priority journeys including email templates, content blocks and decision splits.
Launch & optimisation
Go live with monitoring, A/B testing and an optimisation plan for the first 90 days.
The partner that gets the job done
We combine deep Salesforce expertise with a practical approach, and stay involved until you see real results.
Seamless with Sales Cloud
Marketing Cloud works best when fed by Sales Cloud data. We ensure a clean, reliable integration.
Strategy first
We start with your customer journey goals, not the tool. Technology follows strategy, not the other way around.
Measurable results
We connect campaign performance to real business outcomes and help you prove the ROI of Marketing Cloud.
Good to know
What is the difference between Marketing Cloud and Pardot (Account Engagement)?+
Pardot focuses on B2B lead nurturing and is tightly integrated with Sales Cloud. Marketing Cloud is broader: multi-channel, suitable for B2C and B2B, with more advanced journey capabilities and its own data layer.
Do we also need Sales Cloud for Marketing Cloud?+
Not mandatory, but strongly recommended. Marketing Cloud's power lies in leveraging CRM data for personalisation. Without Sales Cloud, you miss that source.
What company sizes is Marketing Cloud suited to?+
Marketing Cloud is primarily aimed at mid-sized to large organisations with serious marketing operations. For smaller B2B organisations, Pardot/Account Engagement is often a better fit.
How long does an implementation take?+
A basic setup with two or three journeys is typically live in 6–10 weeks. Full multi-channel setup takes 3–6 months. Schedule a call for a tailored estimate.
Ready to get started together?
Schedule a no-obligation call. We think along with you and show you what is possible.