Case detail
MYbusinessmedia
Who is MYbusinessmedia?
MYbusinessmedia is a leading multimedia publisher focused on entrepreneurs and professionals in manufacturing, food, engineering, and more. With titles such as EngineersOnline, Constructeur, Aandrijven & Besturen, and Vraag&Aanbod, they reach over 200,000 industry professionals. They deliver both offline (magazines) and online content, events, and marketing services, acting as a partner for both information provision and advertising campaigns.
The Challenge
MYbusinessmedia wanted to undergo a large-scale transformation toward digital operations. Many processes were traditionally organized (think paper magazines and fragmented workflows), with data scattered across silos. Employees lacked visibility and collaboration; information was fragmented, without a central overview of key processes such as subscriptions, invoicing, and communication.
The Solution
Resolve IT executed an integrated project consisting of the following steps:
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Building the foundation
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Migration of data from legacy systems into Salesforce.
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Validation and cleanup of years of dispersed data.
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Establishing a solid foundation for CRM, sales, contract and order management, subscription and accounts receivable management, and invoicing.
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Integration with administration and storage
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Integration with Exact Online for seamless financial processing.
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Integration with SharePoint for centralized cloud storage with a logical folder structure, accessible for both internal and external teams, ensuring documents can be easily found and shared.
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Improving marketing and customer insight
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Replacement of Spotler with Salesforce Account Engagement, optimizing customer communication while also enabling website integration with online forms and tracking—providing a 360° customer view from the very first contact.
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Transformation to online media
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Launch of a WordPress portal where trade journal content and advertisements are available online.
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Smart integration: through Account Engagement forms, new subscribers can register online. These are automatically pushed into Salesforce, where subscriptions, recurring invoicing, and membership rights are activated.
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The Result
MYbusinessmedia now benefits from a fully digitized and integrated platform:
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Centralized data & processes: CRM, subscriptions, invoicing, and contracts are streamlined into one system.
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Reliable, cleaned-up data from decades of information.
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Efficient administration via Exact Online.
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Centralized content storage with SharePoint.
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Deep customer insights through marketing automation and website integration.
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Seamless transition to an online platform including subscription management and access to professional content.
This transformation has made MYbusinessmedia future-ready: scalable, digitally oriented, and supported by one central system that manages all processes and data.
