Case detail
MYbusinessmedia
Who is MYbusinessmedia?
MYbusinessmedia is a leading multimedia publisher focused on entrepreneurs and professionals in manufacturing, food, engineering, and more. With titles such as EngineersOnline, Constructeur, Aandrijven & Besturen, and Vraag&Aanbod, they reach over 200,000 industry professionals. They deliver both offline (magazines) and online content, events, and marketing services, acting as a partner for both information provision and advertising campaigns.
The Challenge
MYbusinessmedia wanted to undergo a large-scale transformation toward digital operations. Many processes were traditionally organized (think paper magazines and fragmented workflows), with data scattered across silos. Employees lacked visibility and collaboration; information was fragmented, without a central overview of key processes such as subscriptions, invoicing, and communication.
The Solution
Resolve IT executed an integrated project consisting of the following steps:
Building the foundation
Migration of data from legacy systems into Salesforce.
Validation and cleanup of years of dispersed data.
Establishing a solid foundation for CRM, sales, contract and order management, subscription and accounts receivable management, and invoicing.
Integration with administration and storage
Integration with Exact Online for seamless financial processing.
Integration with SharePoint for centralized cloud storage with a logical folder structure, accessible for both internal and external teams, ensuring documents can be easily found and shared.
Improving marketing and customer insight
Replacement of Spotler with Salesforce Account Engagement, optimizing customer communication while also enabling website integration with online forms and tracking—providing a 360° customer view from the very first contact.
Transformation to online media
Launch of a WordPress portal where trade journal content and advertisements are available online.
Smart integration: through Account Engagement forms, new subscribers can register online. These are automatically pushed into Salesforce, where subscriptions, recurring invoicing, and membership rights are activated.
The Result
MYbusinessmedia now benefits from a fully digitized and integrated platform:
Centralized data & processes: CRM, subscriptions, invoicing, and contracts are streamlined into one system.
Reliable, cleaned-up data from decades of information.
Efficient administration via Exact Online.
Centralized content storage with SharePoint.
Deep customer insights through marketing automation and website integration.
Seamless transition to an online platform including subscription management and access to professional content.
This transformation has made MYbusinessmedia future-ready: scalable, digitally oriented, and supported by one central system that manages all processes and data.
