The benefits of Salesforce: here’s why it’s the CRM solution for your business

Salesforce is the most widely used CRM platform worldwide, and at Resolve IT, we know exactly why. In this article, we highlight the main benefits and features of Salesforce so you can discover how this platform can optimize your business processes.

Increased efficiency and mobile access

Salesforce’s Sales Cloud gives your sales team instant access to all essential information about leads, prospects and customers. This enables them to move quickly and work more effectively. Current customer data is available anytime, anywhere, thanks to Salesforce’s mobile functionality. Whether you’re in the office or on the road, you always have the information you need at your fingertips, which significantly increases your sales team’s agility.

Increased customer satisfaction

Salesforce’s Service Cloud streamlines the handling of support tickets. Incoming tickets are efficiently assigned and managed, allowing your service team to resolve issues faster and easily identify recurring issues. This minimizes miscommunication and increases overall customer satisfaction by providing a responsive and well-organized service department.

Targeted campaign management and optimization

Salesforce’s Marketing Cloud gives you all the tools you need to manage and improve your marketing strategies. Salesforce provides unique insights into the most effective ways to target your audiences. This enables you to fine-tune campaigns to the needs and preferences of your target audience, making your marketing activities more impactful and improving your ROI.

Connect customers, partners and employees

Salesforce Experience Cloud is an online platform that allows companies to connect their customers, partners and employees and collaborate effectively around products or projects.

Stronger relationships with customers and partners

Salesforce not only promotes internal collaboration, but also provides powerful tools for collaboration with external partners and customers. With the various portals and cloud-based solutions, you can easily share information and files, which strengthens and simplifies collaboration. Moreover, like Salesforce’s other functionalities, all content is mobile accessible.

A complete integration platform through a host of integrations

One of the biggest advantages of Salesforce is its ability to integrate with other business applications. Whether it’s standard integrations with Office365 and Google or customized links to systems such as Exact Online and Nmbrs, Salesforce brings all your data together on one platform. This means you no longer have to search for scattered data; everything you need is readily available in Salesforce.

In order not to depend on predefined methods, Resolve IT offers to build your own integrations that perfectly fit your needs. In this way, you are completely free in the way Salesforce talks to an external system or to make a connection for which no connectors yet exist.

That’s why you choose Salesforce

Salesforce is a powerful and versatile platform that grows with your business. Not only is it available in multiple languages and on mobile devices, but it also offers advanced reporting capabilities and strict privacy settings that comply with the AVG. Salesforce continues to innovate, so you always have access to the latest technologies and features.